What is microcopy?

Find out what microcopy is and why it's important.

Defining microcopy

Microcopy is any text that stands apart from the content at large, including:

• Page titles
• Page headings (headlines)
• Taglines
• Email subject lines
• Summaries, decks
• Hints, tips, explainers
• Buttons
• Loading states/pages
• Error states/pages

Why is it important?

Microcopy can answer questions that arise at unexpected obstacles. It can also set expectations and guide the user to the content they need. A helpful login error message, for example, identifies the problem and how to fix it.

Clear, concise microcopy can turn a usable app into a user-friendly one.